Orlando Magic Blog

Group Blog talking about the NBA 2009 Eastern Conference Champions. Due to the amazing success of the 2009 playoff run comments are now frequently deleted to kill offensive comments, incoherence, or asininity. Comments can no longer be anonymous and require either a Blogger or OpenID account.

Saturday, October 14, 2006

Alex Martins, COO and Magic MVP

Orlando has the arena know-how

"The opposition in 2001 was much stronger, and at that time, our (owner) contribution wasn't nearly as substantial," Martins said. "As an organization, we learned from our mistakes. We learned from the way we handled it."

Magic officials speak to this from experience. They can lecture about poisonous dynamics, cartoonish behavior, protracted discussions, nasty breakups. During previous attempts to reach an accord, most recently as 2001, former RDV Sports executive John Weisbrod helped swing public opinion against the club with his aggressive tactics and harsh outbursts. His poor personnel moves and the team's repeated failings further crippled hopes for a quick arena resolution, prompting DeVos to fire the longtime hockey official and lure Martins back as a spokesperson/liaison.

The owner's directive was simple: Repair the damage, and alter the club's image. And Martins, who originally joined the Magic in its second year (1990) as a publicist, returned 18 months ago and immediately embarked on a one-man crusade. He meets religiously with city and county officials. He schmoozes sponsors. He chats with fans, soliciting their opinions, acknowledging their gripes, vowing to make changes. He favors the handshake to the hammer. And in that sense alone, he is the antithesis of Kings president John Thomas, who puts the squeeze play on whenever possible and wherever he works.

"(The Magic) was born here," Martins said. "We grew up during our teenage years, and like all teens, we made mistakes. But we've done a good job of re-engaging the community and repairing our relationships with area businesses. We have just gone about things very differently this time."


  • At 8:19 PM, Blogger Matt said…

    Are you quoting from sacbee.com? I try to avoid registering for websites which require registration. This is a guy who admitted paying up hush-up money to this activist and radio-show host (Goetzloe) without having been pressured to do so. It is dumb to pay (even one may try to label it as consulting fee) and dumber to admit to it without being forced by anything less than a court order. The Goetzloe guy denied getting paid by the Magic assuming that the Magic officials would do the only right thing, meaning to deny it or, at least keep quiet.

  • At 10:11 AM, Blogger WeRDevos said…

    I don't know if I'm registered at sacbee.com or not. Article was linked through hoopshype.com. Everyone should read the whole article as it gives a sense of the envy felt by places like Sacramento & Seattle where their arena deals are at risk because of demagoguery and public votes.

    I haven't paid much attention to this Doug Guetzloe guy, or the Sentinel take-down of him. It would seem is demagoguery or lack thereof is for sale.

  • At 10:12 AM, Blogger WeRDevos said…

    should have read "his demagoguery"

  • At 11:29 AM, Blogger Matt said…

    It seems that this Goetzloe matter has put a new twist on the arena issue. I wish that everybody keeps quiet until the deal is off the ground.


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