Orlando Magic Blog

Group Blog talking about the NBA 2009 Eastern Conference Champions. Due to the amazing success of the 2009 playoff run comments are now frequently deleted to kill offensive comments, incoherence, or asininity. Comments can no longer be anonymous and require either a Blogger or OpenID account.

Friday, January 13, 2006

EMail From Magic HQ

I don't know what to think....I just received this.

Dear Magic Fans,
In light of the circumstances that have occurred over the past few days, we felt it necessary to touch base with you regarding the direction of our Orlando Magic team. Simply stated, like you, we are not happy with how our season has started. Having said that, we are extremely confident that during what is a long NBA season, we will still be in the playoff picture come the end of this current campaign.
We are confident we have building blocks for the future in Dwight Howard and Jameer Nelson. Additionally, we are all pulling for the healthy return of our classy veteran leader Grant Hill. We have had strong performances from our other players such as DeShawn Stevenson and Tony Battie. We look forward to the day when our roster is healthy and we can see the benefit of contributions from newly acquired Keyon Dooling and others on this Magic team such as Hedo Turkoglu. We are also confident that with a healthy roster in the second half of the season, under the direction of Head Coach Brian Hill, we will be competitive with all of our Eastern Conference counterparts in the stretch run to our goal of the NBA Playoffs.
As an organization we believe we are instilling a more accountable and disciplined approach to the manner in which we play the game. That approach has led to the suspension of Steve Francis yesterday due to conduct we feel is detrimental to this system and the culture we are implementing with our team. We found it necessary to take this action in order to improve the manner in which we approach our goals as a team. We certainly hope that this short term action will lead to long term improvement.
We also want to assure you that we are working every day to find the right personnel to improve our performance on the court. We will continue to actively pursue discussions with other teams around the league to seek trade possibilities, as well as look to improve our team through free agency and in the draft.
You have the commitment of the DeVos family ownership that we will not accept anything other than improvement that results in our return to the NBA Playoffs. You deserve a winning team, our community deserves a winning team and we will not rest until we reach that level of competitiveness.
As always, we appreciate your support and patience as we rebuild our organization to a level that we can all be proud of and return Magic basketball to the level of competitiveness that we all enjoy.


  • At 4:51 PM, Blogger OVERWADED said…

    Nice letter... I just read it in my e-mail and just had to check if you guys had already posted it. You guys are good! He-he... He pretty much said all the right things. Of course actions speak louder than words. Or pretty much, the bottom line is when they start winning.

    I might be reading into his words, or should I say, "lack there of", but in talking about the future of the Magic, he failed to mention Francis.

  • At 5:18 PM, Blogger WeRDevos said…


    Mark this date down. It's going to be very interesting to see what this letter does to team chemistry for the rest of the season.

  • At 5:24 PM, Anonymous Mathieu said…

    I don't really know what to make of this, besides a pretty transparent attempt to keep The House from running empty during the rest of what is proving to be another low season.
    Of course he's spot on on most things, but I don't need a letter talking about how it's all going to change. i need it to change.

    But I do like this whole "communicating with the fans" thing. I just hope the words will not prove to be empty and meaningless.

  • At 5:27 PM, Blogger Matt said…

    Tragic Fan, what is your impression of this e-mail? Who is the e-mail from? Typically, in the times of crisis, the common wisdom sides with keeping a low profile.

  • At 5:34 PM, Blogger WeRDevos said…


    Go to orlandomagic.com and sign up for their efan newsletter.

    This letter contains a signature graphic of Bob Vander Weide President/CEO

    I don't have any idea how this will affect the team. But he put some players on a pedestal, others in the outhouse and told all but the sophmores that they should think about renting, not owning.

  • At 8:20 PM, Blogger Pete said…

    I agree with Matt that from a PR standpoint, it is recommended to keep quiet in times of crisis until things are a bit more cleared up. If one takes such risky approach despite all cautions, one must fear broader damages could be inflicted if their position is not clarified, right away. I still believe it would have been more prudent to keep quiet.

  • At 8:33 PM, Blogger Pete said…

    I arrived late to reviewing the e-mail in details. It is not going to work with more knowledgeable fan base. In fact, it would cause resistance, if not anger, if and when there is disagreement with any portion of the e-mail. With faithful fans, as Mathieu has noted correctly, there is no need for such assurances if the team starts winning, and if they don't, no assuarnaces would do any good. It is unwise to mention the name of Dooling, a player who has just been suspended for engaging in a fight. The e-mail brought a smile to my face when I remebered my old teacher who used to say "to evaluate a writing first look for signs whether or not the writer believes in what he or she has written".

  • At 3:49 PM, Blogger Matt said…

    The early results of the survey that I am conducting shows that the rush to damage control was premature. I agree mentioning Dooling's name was a mistake. I also think that addressing Grant Hill as "our classy veteran" is also a PR goof that allienates other players, especially Francis who is in the center of controversy (as though they are not classy). None of these blunders surprise me. DeVos family is too cheap to bring well qualified people on board. They deserve what they get, but our city deserves better.


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